The Pitch: The future of marketing with Generative AI

Delivering exceptional customer experiences takes more than planning and creativity. To connect with consumers, marketers also need to deliver the right content, at the right moment, to the right audience.

Generative AI is already having a significant impact on the way marketers work and has been instrumental in helping brands connect with audiences.

The results are clear:

• AI-powered personalisation can increase revenue by up to 15%.

• Marketing teams using automation can reduce campaign costs by around 30%.

• Globally, Generative AI is boosting productivity across industries, with marketing being one of the biggest beneficiaries.

But the greatest opportunity isn’t just saving time or money. It’s about creating smarter, more meaningful customer experiences.

Join this webinar with IBM’s Jay Trestain to see how Generative AI is reshaping modern marketing. You’ll gain practical tips, be provided with real-world examples, and receive the latest insights to help ensure you’re equipped for your future career in marketing.

Join our exclusive webinar to learn:

• Why AI adoption in marketing is accelerating now • How top brands are using Generative AI to create value

• How to build trust and use AI responsibly • How AI is changing marketing workflows and team structures

• Key findings from IBM’s 2025 Content Supply Chain Study and 2025 CMO Study

Generative AI isn’t just a tool. It’s a new foundation for success.

The future is arriving, will you be ready to seize it?